Tags: #Digital Marketing #GODIGITAL #INSTAGRAM
With a community of more than 400M and 80 million photos being uploaded every day, Instagram is one of the world’s largest mobile ads platforms. The platform offers amazing opportunity for brands to connect with their fans and millions of potential customers.Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads. Instagram ads are now available globally for all businesses — big and small.
Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app. Here are 5 steps to create a winning strategy for your brand.
1. Why Instagram?
People come to Instagram to be inspired and discover things they care about, and that includes content from businesses.Businesses do best on Instagram when they share well-crafted content that’s on-brand and driven by a clear objective. Tell your story through captivating images, videos and captions.Your Instagram presence should be aligned with your company’s business, vision, and goals.No two companies are the same, and the same goes for Instagram goals. So what are yours? At ads! here are some just to get your started:
- Display your product
- Lead users to your website
- Get new customer leads
- Provide social customer care
- Increase brand awareness among your target audience
- Strengthen brand loyalty with your customers
2. Find your audience
Build a detailed profile of your target audience.Think about your prospects’ lives on social. Whom do they like to follow on Instagram and what type of content do they enjoy? What time of day do they prefer to check their Instagram feed? Ads do best when they’re well shot, interesting to look at and artistic. At ads! We create what draw people in and keep them wanting more.
3. What to snap?
Be open to ideas – it’s always better to test as many options as possible in the beginning and keep using the ones that perform the best. Determine what stories you can tell. Don’t underestimate the power of storytelling on Instagram. National Geographic, the most-followed account in the world, publishes the story behind every shot in the caption (as well as tagging the photographer). Be mindful of your audience.Your account should be visually appealing with stories that are relevant and provide value. At ads! We always post with your followers in mind being consistent and keeping the quality of your content high.
4. Build relationships
Ensure your account makes a good first impression and fill out your profile completely (bio, website link, profile picture). Be attentive as details do matter here! Have a plan in place for social customer care. You will be surprised how many questions you will get in comments and direct messages on Instagram: support and job inquiries, negative comments, sales leads, and spam. At ads! We make sure our team is ready to address each question promptly and knowledgeably. When engaging with other users, be relevant, not spammy. Ideally, at ads! We build strong relationships and be there for your fans.
5. Grow your community
Identify those customers of yours that are already on Instagram and follow them. If you are active on other social media platforms, notify your fans/followers that you have an Instagram account. Embed links to your Instagram or your Instagram feed into your website, e-mails, and other marketing channels.At ads! We ask for our employees and partners to follow your Instagram or even do a shout out for you. We engage with your followers and other users as much as possible. Follow accounts, like things, comment. Become human!
6. Are you succeeding – or just posting?
Follows, likes, comments and engagement are all important, but also make sure your Instagram helps you to reach the goals that you had in mind before starting. Analyze your results and be ready to adapt and optimize your strategy according to what the data tell you. At ads! apart from knowing what’s going on in your industry, we use data to see what content (photos, videos, topics) works best for you. Don’t be too hard on yourself if the results don’t come in the first few months. Managing a successful Instagram account is a marathon, not a sprint. It takes time to build an engaged, loyal community on Instagram and at ads! We make it possible with our overall vision and goals in mind, the results are well worth it.