Tags: #INSTAGRAM #Instagram In Nepal #SOCIAL MEDIA #Social Media Marketing #Social Media Marketing In Nepal #Social Media Strategy
Instagram has described its new Stories feature as something that lets you “share all the moments of your day, not just the ones you want to keep on your profile”. The feature basically enables you to share multiple photos and videos, and they appear together in a “slideshow format”, which basically means a reel, like Snapchat. And, of course, these photos and videos will disappear after 24 hours. Seriously.
You can even add text and doodles to your photos and videos.
- Deliver Special OffersSpecial offers seem extra-special when combined with the unique traits of Instagram stories. The point to remember is that the scarcity of Instagram stories gives them power. So if you use stories to distribute your business’s special offers, your offers and branding efforts will deliver a better result.
- Show Off Your Creative ProcessMaybe it’s an early design sketch, a video of you visiting the manufacturer behind your product, or simply a high-quality product shot of the final item. These kinds of targeted looks at your creative process can build a new level of trust with your audience.
- Share a Raw, Informal Glimpse Into Your BusinessInstagram stories may be temporary, but their effect on your overall brand isn’t. Polished stories that show a real, but still tactfully created look at your business are key to humanizing your brand to existing customers and potential sales leads.
Consider showing brief behind-the-scenes looks at your business.
- Sign On for a TakeoverAn Instagram story takeover is a quick way to grow your account. It involves either taking over another Instagram account, generally for a 24-hour period, or having a person or business take over your account.
It’s a fun exercise that draws special attention from your audience, as well as the existing built-in audience that the other person or business doing the takeover brings. Takeovers are special because they act as a partnership to provide a mutually beneficial exchange of value. It can be a key tactic for growing your audience.