Tags: #Digital Strategy #Social Media Marketing #Social Media Marketing In Nepal #Social Media Strategy
Social media marketing is all the rage now. Businesses regardless of their size are promoting themselves on social media, Facebook and Instagram being the most widely used platforms. However, with such cut throat competition, it is not enough to just post and promote. You need something extra to keep your audience satisfied. Here are a few tricks to get an upper hand while using social media for your business.
Influencers have cemented their place as a crucial part of social media marketing. They are the bridge that can connect businesses to a wide variety of customers. Businesses targeting niche customers can also get in touch with smaller influencers who have under 10,000 followers. They could turn out to be really valuable to businesses because of their ability to reach a very niche demographic.
If you are an influencer and want to work with us; then you can join our Creative Circle.
Chatbots have advanced and come a long way since their introduction. Businesses can use chatbots to automate responses to customers, greatly taking workload off their employees whilst reducing waiting time for customers. And we all know that long waits lead to unhappy customers.
3. Instagram/ Facebook stories
A long time ago, snapchat was the only application that allowed for short-lived content. Now that both Instagram and Facebook have the feature embedded within them, businesses can use it to their advantage. With the use of Instagram/ Facebook stories businesses can upload less polished content and just have fun. It is perfect for giving customers a sneak-peek at upcoming products, upcoming events and behind the scenes view of what goes on in the business.
4. Direct Messaging
We believe that this is the most underutilized feature of social media. Almost every social media platform offers a messaging platform. Businesses can and should start using direct messaging to share information regarding upcoming products or events. This will also allow for more personalized messaging which in turn will allow your customers to feel more appreciated.
5. User Generated Content
The use of user generated content creates a win-win situation for both the business and its followers on social media. For the business, they get access to free content to post. For followers, it provides a platform for them to get their creation noticed by others.
6. Video Content
Making your way to your follower’s news feed is starting to become more difficult. Hence, there will be an increased emphasis on video content, especially video content for Instagram stories and IGTV. People just find it easier to digest short video clips.
Finally, don’t forget to analyze. The key to success in social media marketing is to analyze what works and what doesn’t. Constantly keep tabs on your reach, impressions and engagement to see what your audience likes and doesn’t.