SEO; also known as Search Engine Optimization is the process which affects the online visibility of a website or web page results. As an Internet marketing strategy, SEO considers how search engines work where the computer programs algorithms which dictate search engine behavior, what people search for, the actual search form or keywords typed into search engines and which search engines are preferred by their targeted audience.
Here are some of the methods to get started on maintaining a good search engine optimization-
1. Getting Indexed
For getting indexed, you need to use crawlers to find pages for the algorithm search with search engines like Google, Bing and Yahoo! Search engine crawlers may look at a different factors when crawling a site as not every page is indexed by the search engines. But besides that, Google uses Google Search Console for an XML Sitemap feed which can be created and submitted for free to ensure that all pages are found, especially the pages that are not discoverable automatically. Whereas Yahoo! Formerly had a paid submission service guarantying crawling for cost per click. However this process is discontinued since 2009.
2. Preventing Crawling
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories. This is done through the standard file named robots.txt which is in the root directory of the domain. You can even add Meta tag additionally. So, when a search engine visits a site, robots.txt which is in the root directory is the first file to get crawled.
3. Increasing prominence
Among many methods of increasing the prominence of a webpage, Cross linking between same website provides more links to important pages improving in the visibility. Adding relevant key words, title tag and Meta description will help in increasing traffic. Whereas URL canonicalization of web pages can be accessible via multiple URLs the canonical link element or 301 redirects for different versions of URL counts for popularity scores.
4. White hat versus black hat techniques
These are the techniques where good design is known as white hat and which isn’t approved by the search engines is known as black hat. White hat SEO is not just following guidelines but also about ensuring that the content a search engine indexes and subsequently ranks in the same content a user will see. Whereas black hat SEO attempts to improve rankings in ways which are disapproved by the search engines.
At Ads! We ensure our clients to get good optimization of Search Engine which helps you get large traffic. Not only that, we ensure you with quality services where you can just sit back, relax and enjoy maximum benefits.