Tags: #APPS-AND-SOFTWARE #Digital Marketing #TECH
Perhaps you have already heard the rumors. As the technology unfolds itself and tends to tilt towards AI (Artifical Intelligence), right now, Chatbot is the main talk of this show.
We all have been familiar with the topic Chatbot and probably used it somewhere. There’s a lot of hustle around about the Chatbot and Facebook messenger. According to a survey by Oracle, 80 percent of businesses want a chatbot in their website by 2020. But should you consider facebook messenger chatbot for your business?
Is Facebook messenger bot or chatbot really the solution?
Will it replace e-mail marketing?
Will it replace customer care agents?
Will, it cut your costs and increase your revenues?
Can bots really do everything they promise?
If yes, will it come to your AID and BOOST your business?
But first, let’s check the water before jumping into conclusion.
What are Facebook Messenger Bots?
A Facebook Messenger Bot is a program you can use to automate conversations and tasks in Facebook Messenger. From answering queries regarding your service to providing information about your business, you can set up a bot in Messenger to provide the basic information or direct people to a resource on your business website.
Since the birth of Facebook chatbot in 2016, many users have grown habitual to interacting with bots to get the information they need. In April 2017, Facebook reported that Messenger had 1.2 billion monthly active users. Keeping that in mind, the increased usage of messaging apps, there’s growing precedence for your business to consider using a Facebook Messenger Bots to connect with people online.
Is using a bot really a better option to go to?
There are 3 good reasons you should consider adding Messenger bots to your business:-
1. Saves time & money
Creating Facebook Messenger Bots will save you time and help your business engage more people online. After you create the messages and sequences you need, you’ll be able to save a ton of time and the only thing you need to consider is about the changes and adjustments that you will be making while cutting down on your labor cost.
There are literally no algorithm or machine to determine what people think. And it’s not likely to think that a business can be available 24/7.There will be times when someone is interested in learning more about your service or product, they just need a quick answer about an upcoming event or live in a different time zone.
With Facebook Messenger Bots, you can connect with people in the world at any time of the day or night. The bots don’t replace the need for one-on-one communication or serve as a substitute for legit emergencies. But in many cases, it can help people out at the beginning or with essential information.
3. High engagement
On average, the open rate of email is about 24.98%. Due to spam email, the number might even go down below. Whereas, the open rate for Facebook Messenger bots is crazy high. Currently, many people are boasting an open rate of 80% to 90% when compared to email open rates.
How are businesses using Facebook Messenger bots?
Each Bot is as unique as the business it serves. Bots can, among other tasks, help book sales appointments, track delivery, or make product suggestions. Bots can also help book a flight or order dinner, remind you to purchase a product, notify you about an offer you might like.
Here are a few best-in-class Facebook Messenger Chatbot examples:-
1. Whole Foods
Whole Foods Messenger chatbot acts as an extension of Whole Foods’ content marketing strategy by acting as a concierge that drives discovery of recipes based on ingredients. The bot can also help you narrow down ideas by dish type or dietary restriction.
2. Marriott Rewards
Marriott’s focus on stellar customer service means that they’ve been at the forefront of the chatbot. They created their first Facebook Messenger chatbot in 2016 to help guests link their Marriott and Starwood rewards accounts after the companies merged.
Overall, chatbot is showing a positive result in the world and a lot of business has adapted to it by using a proper marketing strategy. We can’t really say the using a chatbot would be an ultimate solution as it’s still in an initial stage and might not boom like some business out there. But with the proper strategy, it might be just the fuel to boost your current business.
Here at Ads Market, we provide the service of chatbot for your Facebook business page with a proper strategy to help handle the customer queries, and an easy and better way to relay your product and service information in the general population. Click here for more detail.