Tags: #ad image #facebook ad
If you are a business house trying to increase the impact of your content on Facebook, you must be familiar with the term ad image. If not, this article can be a useful insight for you to be able to boost your page and business.
In today’s generation, people are more inclined towards visuals images rather than plain texts to share information and learn new ideas. Using images to promote a business grabs greater attention from people than texts. So, Facebook is providing you with various tools to maximize the impact of your advertisements. In simple terms, ad image is the image or video that you choose to promote your page with, which communicates the potential of the brand to the audience.
There are a lot of different types of Facebook Ads! And it is constantly changing with time. Facebook is making constant improvement in its marketing strategies for the clients i.e. the advertisers to reach their audience. While you as an advertiser are trying to set up an ad for your business, Facebook provides you with 15 different objectives for your advertisement namely divided into categories of Awareness, Consideration and Conversion. Awareness generates interest, Consideration focuses on engagement and Conversion is more about the purchase of the product.
Why would you consider boosting an ad image?
You are provided with the luxury to choose your audience by their demographics, behaviours and contact information. By doing so, you can get their attention through eye catching designs and images that are relevant to them and see the results accordingly as per the performance of the posts. It builds the credibility of the brand and the products that you deliver. With high quality images, the messages are perceived as more interesting and appealing. It can even engage the consumers to post their experiences with the brand itself and suggest you ways to improve your business.
What are the requirements to form an ad image or an ad video?
There are certain requirements that you need to fulfil while forming an ad image.
- – The image must be in .jpg or .png format with ratio of 9:16 or 16:9.
- – The text for the ad cannot exceed 125 characters.
- – And, images having more text may have fewer impressions.
In addition, if you were to form an ad video then the following requirements need to be met.
- – The video must be comprised of the ratio 9:16 to 16:9 with file size max of 4 GB.
- – The video length must be between the ranges of 1 second to 20 seconds.
- – Video captions and sound are optional.
- – The text must be within 125 characters with less than 20% text coverage.
With such various other specifications to be fulfilled with the increased Facebook security and complications, at Ads!, we ensure effective advertisement of your brands by taking the responsibility to market it digitally. Considering your requirements and priorities, we form striking ad images and videos that enhance the brand and communicate the overall message to the audience.