Agni Group kicked off their marketing campaign by creating a Countdown Post for the Event on Facebook where most of the Nepali audiences are active on. Ads Market also created a Landing Site which was promoted on Facebook post to find audiences who might be interested in attending the event. By providing a free entrance ticket for the event, Mahindra Nepal was able to collect Leads for Mahindra Udaya. Then by establishing the spoke people, influencer marketing was used to reach a bigger audience who might not be followers of Mahindra Nepal. The purpose was to reach the people in the influencers’ lists who were passionate about festivities and events happening in Nepal. An event in Facebook was also created so that other Facebook users could also see from the upcoming events list on their newsfeed.
In addition Countdown posts for Mahindra Udaya 2019 were posted 10 days before the start of the event. When it got to the last 2 remaining days, renowned Nepali influencers – Aastha Pokharel, Lex Limbu and Asmi Shrestha uploaded videos about the event. These videos contain details about how to get their tickets; redirecting to the landing page – www.mahindraudaya.com. Then, announcement of new launches and more influencers videos were also posted to create excitement. In addition, before the event took place, behind the scenes footage of Mahindra Udaya 2019 was also shown to the public. This was done so that it could generate hype on social media. During the 3 days event, videos were also posted during and after it ended so that viewers who hadn’t attended could get a glimpse of it. Even artists who had performed were recorded showing their support for Mahindra Udaya 2019.